While the self-proclaimed greatest icon of Nigerian hip-hop is whinning about who is underperforming and who needs to fix up, Falz the Bahd Guy is out here proving that genres don’t matter – what matters is the music! Yes, the actual music is what matters – whether it is delivered in bars or verses, bottled into the hip-hop kicks, alternative melodies or groovy sounds, all that matters is the content and soul of the music.
There are only a hand full of Nigerian hip-‘pop’ artistes who pay attention to the substance of their records and Falz happens to be in the league of that few. Armed with countless commercial and consciously relevant records, Falz has been able to maintain a laudable balance. He’s effortlessly able to go from being a party wrecker, to a preacher and then a storyteller all topped up with a comic aura is a USP like no other rapper has.
The 27 album is the rappers surprise birthday present to his fans – we literally woke to a new Falz album on the 27th of October 2017 which was the Bahd Guy’s 27th birthday.
In the 17 track tape, Falz uses a minimal approach to document his thoughts, fantasies and experiences whilst ensuring there is a piece for every feast. The project was introduced with ‘polished’ a trap record that sees Falz in an absolute wordsmith spirit switching swiftly from Pidgin English to Queens English – justifying his position as one the hottest emcees in the country with his witty metaphors.
On ‘My Money’ featuring Terry Apala, Falz continued in the hip-hop route with a bad boy behaviour as he goes hard on the Sess produced instrumental stressing that he doesn’t play with his money.
‘Telling me rubbish, taking me for novice you dey wan run think say i no go notice. Brand endorsement, omo no story, if you no get 30million omo no phone me’.
Terry Apala brought a special twist to the record as he mesmerized with his laid-back melodies. The contributions of Sir Dauda were enlisted on ‘Boogie’ and ‘Confirm’ which saw Falz drop a few bars addressing Nigerians who have resorted to cybercrime [otherwise called yahoo-yahoo] as a means to an end urging them to derail from the act as karma never fails to take a grip.
‘Internet gangster, this is the first chapter, this brother just hammer, he collect from one maga, he steal person money now he want dey form swagga, everyday for the thief, one for karma’.
The club bangers- Jeje, La Fete, Bahd Baddo Baddest and Way ensures that nightlife enthusiasts are not left out while ‘Weh Don Sir’ and ‘Something Light’ allows Falz to conduct a few social campaigns soaked in his infamous comic delivery embellished with wit. Burna boy brought a chilled reggaeton vibe on ‘Alright’ and the project experimented a bit more in the dance hall lane with ‘The Lamba Song’.
The stand out track on the project is ‘Child Of the World’ which sheds light on the challenges of sexual abuse victims as he paints the narrative of a certain girl who was violated by her uncle and ended up becoming her [own] nightmare by allowing the sad occurrence to steal her integrity. The said victim eventually resorted into sex-hawking which brought her promising future to halt after she contacted the dreaded HIV virus.
For an artiste like Falz who has amassed so much success, it is very possible, convenient even, to make an album without necessarily touching vital social issues like sexual abuse but no; the storyteller and consciousness in him wouldn’t let him go without addressing a few sensitive subjects. All of these traits are what make him everyone’s favourite.
What more could we ask for – an artiste that always finds a way to strike a balance between his fantasies and the realities of his society.
27 is not Falz’s best project [(Stories that Touch still holds that position as it was more in-depth and conceptual) but it is definitely a great album. Great enough to prove that genres don’t matter – the content and soul of the music is what matters.
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