MTN Ambassador, Chidinma, today performed a number of her hit songs at the opening ceremony of MTN’s 21 Days of Y’ello Care.
Thousands of MTN employees in 21 markets across Africa and the Middle East launched the company’s annual employee volunteerism programme, 21 Days of Y’ello Care. The programme, which runs from 1 to 21 June, will see employees lend a hand to contribute to this year’s focus area, youth empowerment.
The programme will run under the umbrella theme, ‘Creating a Brighter Future’, and for the next three weeks employees will participate in projects including, but not limited to, skills development, access to information and content, and entrepreneurship support. This is all in aid of uplifting the youth in the countries the company operates in.
To amplify this year’s programme, MTN will also hold a career day across all its operations on the same day – a feat it has never attempted before. MTN offices will host young people at designated venues and through various events and tactics, demonstrate what the world of work and employment will look like in a digital future. This initiative will give greater expression to MTN’s vision to lead the delivery of a bold, new digital world.
MTN Group CEO, Rob Shuter, encouraged employees as they commenced this year’s edition of the programme saying, “MTN is passionate about the difference we can make in our communities, and 21 Days of Y’ello Care is no exception. We aim to leave a legacy and transform lives through this initiative”. He added that it is important for the company to be responsive to its stakeholders’ needs, including working with local and national governments to address the socio-economic issues they face.
He added that, “The purpose of MTN’s youth empowerment focus is to ensure that youth, specifically those that are least advantaged, are afforded the opportunity to obtain the necessary skills, education and support to fully benefit from the opportunities that may exist in their countries, but are often out of their reach.”
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