Our goal is to get 20 million clean hands by the end of year 2020.
In continuation of activities around the Clean Naija initiative, leading health brand, Dettol and its brand ambassador, Funke Akindele have been embarking on a series of hospital and school visits to educate new moms and children on better health practice.
Funke Akindele-Bello, a new mother herself went round classrooms and hospital wards in Lagos motivating children and women, discussing personal hygiene and how the youngsters and mothers can keep healthy and stay free from bacterial infections with the appropriate use of Dettol.
The Clean Naija campaign which aims to create awareness, education and drive behavioural change to achieve a cleaner and healthier Nigeria enlightens moms and children through Dettol’s New Moms and School Hygiene programs.
Responding to questions on the initiative, Brand Manager, Purposeful Marketing, Reckitt Benckiser, Cassandra Uzo-Ogbugh said, “Children by nature are prone to infections but we strongly believe with informed sensitization and compliance, the rate of infections in babies and children can be drastically reduced, if not totally erased. This is why these visits are so important.”
Adding to this, Funke Akindele said, “Our goal is to get 20 million clean hands by the end of year 2020, and as such, I’d personally champion the promotion of proper personal hygiene in Nigeria. This is possible because, Dettol has products such as the antiseptic liquid, the anti-bacterial soap and hand sanitizer which will be instrumental to the achievement of our mandate.”
Funke Akindele was unveiled as Dettol’s brand ambassador in April 2019 to serve as a worthy role model encouraging new moms, children and Nigerians in general to maintain personal hygiene and prevent illness causing germs in their environment.
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