How To Make Money With Facebook Ads For Your Business

Posted on August 09 2019 , at 12:10 pm
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  • Try these tricks and see your chances to make money with Facebook ads improve!

make money with facebook ads
Try these tips and make money with Facebook ads for your business.

Are you a business owner? How well do you use Facebook for your business and do you know how to make money with Facebook ads?

Facebook announced earlier this week, on Tuesday, that it is suing two app developers, who were allegedly found engaging in a scheme to hijack users’ phones with malware that could fraudulently click on ads to make money.

The app developers, LionMobi and Jedimobi who are based in Hong Kong and Singapore respectively, are said to have launched malicious apps in the Google Play app store that once installed used users’ phones to trick Facebook’s advertising system into paying out cash to them by pretending to be “real” people clicking on online advertisements.

Both have been sued for engaging in “click injection” ad fraud.

While Facebook’s constant change in algorithm means that business owners on the platform struggle to generate money through advertising, there are some effective strategies to bolster your chances of making money through Facebook ads without having to devise dubious means.

There are over 2.23 billion monthly active Facebook users and small businesses have generated as high as $18,000 in revenue through Facebook ads at their beginners’ stage.

Here are few useful tips to adopt when trying to make money with Facebook ads for your business:

1. Run an ad

To begin, you have to understand that when running a business page on Facebook, only a very small percentage of your followers actually see your content organically due to the platform’s algorithm, so you might want to run an ad or sponsor specific content.

Though organic content is great, and it definitely plays a part in the long-term strategy, you will want to invest a little money to see a return when it comes to Facebook.

2.  Determine Your Business Goals

You need to determine what your goal on social media is in order to be able to gauge its effectiveness to your business. The Facebook ad campaigns you run should reflect your goals, as choosing the wrong type of ad campaign can be highly ineffective in generating revenue.

Determine if you seek engagement, traffic or even conversions from the “objectives” that Facebook offers when running your ad campaigns in order to achieve your target business goals.

3. Determine your target market

The target market are those you want to see your ads, so you have to be specific when setting up your Facebook ads. You could be wasting your money if you set up your ad to appear to people who aren’t relevant to your brand even if you’re running the right campaign that reflects your goals.

In this case, you can take advantage of Facebook’s lookalike audience feature as it can allow you ask Facebook to find more people who “look like” your existing customers based on the patterns it sees.

4. Be very deliberate in the type of content

The base trick to employ, particularly in this age of short attention span and people’s repulsive reception to ads, is to make the ad not sound or look like an ad.

Video content have been identified as the most effective ways of communicating to the audience in this age, as they outperform still images on social media. If you have to use still images, ensure that your ad creatives are visually appealing enough to make them want to stop scrolling and pay attention.

Provide quality content that educate your target audience and they’ll be more likely to trust and interact with your brand.

5. Install Facebook tracking pixel on your site

This one of the most beneficial ways to track your website visitor activity, and it’ll provide you with data to use to your advantage when running Facebook ads.

Try these tricks and see your chances to make money with Facebook ads improve!

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