The Grafton Records Artiste is giving out cash prizes to go along with his new single.
One of the issues facing the Nigerian music industry is the lack of creativity of musicians and their teams when it comes to conceptualizing a rollout plan for their music. From the big names in the industry to the up and coming acts, there is clearly an absence of effort when it comes to packaging a full musical experience for fans. Grafton Records budding talent, Idahams, is, however setting himself apart from the fray with the campaign for his latest single, ‘No One Else’.
In the lovey-dovey pop single, Idahams croons to his love interest about the special place he has for her in his life. Keeping in mind that songs with love themes resonate deeply with young females, Idahams started the #NoOneElseMakeOverChallenge. It is no secret that young females from all over the country have one thing in common, their love for makeup.
Capitalizing on this fact, Idahams engaged a number of beauty influencers to spread the word about the #NoOneElseMakeOverChallenge. What is this challenge? Idahams is giving out 100 thousand naira worth of cosmetic products to three lucky people and to be one of the lucky winners all you have to do is record a makeup transformation video using his new single as the soundtrack. The challenge is quickly becoming one of the most popular trends on social media with new people taking up the challenge daily. Watch some of the submissions below:
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@Regrann from @daalaoruwari – @arabylaide killed this look as always, but yea Ladies listen up! @officialidahams is giving out 100k worth of @zaroncosmetics to three lucky people. Here’s how you can participate! ___ • Record a makeup transformation video using @officialidahams new single titled ‘No One Else’ as the soundtrack. • Upload video on Instagram using the hashtag #NoOneElseMakeoverChallenge • Follow and tag @officialidahams and @zaroncosmetics on all your entries for your video to be reposted 3 winners will be announced in 3 weeks.
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@Regrann from @bg_glam – Our muse today..🍫🍫dripping Mua:@bg_glam Foundation: @zikelcosmetics Eyeliner: @zaroncosmetics Lashes: @lashes_by_osar 3D-19 Powder: @@zikelcosmetics Setting spray: @zaroncosmetics Song by @officialidahams #nooneelsemakeoverchallenge @officialidahams @zaroncosmetics #portharcourt #makeuppro #makeuplover #wedding #wedding #makeupartist #portharcourtmua #browsonfleek #makeupartist #makeup #makeuplover #bg_glam #flawless #photography #glow #lashes #glam #Canon#lashesbyosar #wakeupandmakeup #makeupaddict8 @naijabestmua @ms_asoebi @nigerianweddings @nigerianweddings @bellanaijaweddings @weddingdigestnaija @phbestmua @africansweetheartweddings7 @muaannouncer_ @phmua
The success of this campaign has shown that Idahams has a superior knowledge of marketing and understanding of his target audience that his contemporaries can definitely learn from. With a roll-out as impressive as this one, we can only imagine what other genius tricks Idahams has up his sleeves.
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