Big Daddy, the 2011 short film on rape by Nigerian film-maker Chris Ihidero, has now been seen over 500,000 times on YouTube, according to data released by digital agency ID Africa.
The video was published online on October 17, 2012 and in almost four years since being released, the film has received multiple nominations and wins from local and international awards, including the AMAA Awards and the AMVCAs.
It has also screened several times in Lagos and Abuja.
On YouTube, Big Daddy has been viewed 510,000 times, with viewers spending cumulatively over 1.2 million minutes watching the film. The United States accounts for 32% of the total audience, India 15%, Saudi Arabia 7%, United Kingdom 6% and Nigeria 3%.
Ihidero says he’s impressed with the impact recorded so far by the project, even though ‘we still have a long way to go with regards to rape and sexual abuse in our society’.
Ihidero has since moved on to produce the globally renowned TV series Shuga in 2015, and is also the founder of the world’s most respected website on Nollywood and related entertainment TNS, and the annual pro bono creative workshop StoryStory.
He is also the Head Writer for DStv’s HUSH, currently running on Africa Magic.