Mixed Reactions Greet Nike’s Decision To Feature Colin Kaepernick In 30th Anniversary Ad

Posted on September 04 2018 , at 08:46 am
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On Monday, sportswear giant Nike announced that 30-year-old former San Francisco 49ers quarterback Colin Kaepernick would be the face of its 30th anniversary “Just Do It” campaign.

The athlete last played in the NFL in 2016 and has been a free agent since he got blacklisted by the NFL for kneeling on one leg when the national anthem played before games, his own way of silently and peacefully protesting police brutality and racial inequality in the US.

Nike’s decision to have Kaepernick feature in its latest campaign has been hailed by many, while for some, it is outrage as many have begun a call for a boycott of Nike products with the hashtags #BoycottNike and #JustBurnIt and some even went ahead to post videos and photos on social media of Nike products being cut up, burned, or destroyed.

The sportswear giants, however, seem unfazed by the backlash  and according to Bloomberg Intelligence analyst Chen Grazutis, “ For Nike, The long-term relationship and a contract that benefits both parties over the next 10 years will likely outweigh any current controversy.”

See some of the reactions below:

Those For Colin Kaepernick

Those Against Colin Kaepernick

John Rich

@johnrich

Our Soundman just cut the Nike swoosh off his socks. Former marine. Get ready @Nike multiply that by the millions.

Clown Dawg@poemclown

Hi @Nike you’ve made my decision to go exclusively with @adidas products a lot easier. Conservatives buy shoes

 

Sean Clancy@sclancy79

First the @NFL forces me to choose between my favorite sport and my country. I chose country. Then @Nike forces me to choose between my favorite shoes and my country. Since when did the American Flag and the National Anthem become offensive?

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Twentyoz@Twentyoz_

Hey . I don’t wear politics or anything related to I no longer buy 5 to 6 pairs per year of Air Monarch Black size 9 anymore either. Just do it? I did. I set my bunions free.

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Lydia Rodarte-Quayle@LydiaRodarte

Takin out the trash @Nike

ae5@boudreau_dr

@Nike @ClayTravis

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