Olamide’s Imaginary Davido Diss On “Buga Small Small”: Exploiting Our Love For Controversy

Posted on March 11 2019 , at 10:45 am
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When YBNL honcho Olamide dropped his single Buga Small Small, not a few reviewers mentioned the supposed Davido diss on the song, along with the fact that Baddo tweeted cryptically about WO having 23 million legit views and he doesn’t make noise-  unlike ‘some people’ who buy their million views.  This was shortly after Davido talked about Fall hitting 100 million Youtube views. Then the conspiracy theory moves on to how Olamide didn’t congratulate Davido after he sold out the 02 Arena in London.

More fans have gone further and interpreted the Buga Small Small chorus to mean subliminal shots at Davido- “Remember before you start to dey get paper, before you start to dey smoke kpoli, before you see show for December, (December oo) Remember some people don dey get paper, some people don dey smoke kpoli, dey don dey scatter December…”

There may be slight variations depending on who you are listening to but the chorus is basically the gist of it all.
What this indicates above anything (to this writer, no less) is that the gist was planted. It is not out of the realm of imagination, considering that the last thing close to a major talking point the industry this year is the 2Baba stunt in which he apologized to his wife Annie for being a bad husband, that this was a publicity stunt by Baddo’s camp to help push the song.
Olamide isn’t new to controversy. As a matter of fact, he appears to thrive off it. Science Student blew up more, arguably because of the massive criticism that followed it. He played it as though he was preaching against it rather than encouraging it. His penultimate single, Woske is fair enough but it might need a few more weeks to go on the fans. Obviously, it needs more promotion. The YBNL team were not going to take any chances on Buga Small Small, so why not create some controversy by planting the Davido angle in the grapevine? The thing is, the song isn’t disrespectful to him anyway.
A more unhurried look at the history will tell why: even though Olamide’s debut single was Eni Duro ,Davido’s Dami Duro had a bigger impact. Therefore, the line “Remember say some people don dey get paper before you get paper…” couldn’t have been aimed at Davido. This is outside of the much-flogged declaration that his father is a billionaire.
Davido hit the zenith of Nigerian music with Dami Duro; which is on a lot of all-time lists. He got an MTN endorsement right after and rocked every stage there was to rock in ‘December’ and other times of the year, a considerable time before Baddosneh struck gold with First Of All.
Again, OBO Live In Concert held in November last year and October the year before that, so Baddo couldn’t possibly be referring to him with the ‘Scatter December’ line. It would be ludicrous for an artiste that has never performed at the 02 to take shots at one who has done it when he will only get to try himself much later this year.
Everyone loves controversy because it is the most efficient marketing tool in entertainment. I barely have 600 followers on Twitter, most of them soft users like myself. My most active moment on the app till date was the day I suggested that Zlatan probably paid to be featured by Burna Boy and Davido back to back.

Unsurprisingly, it led to a little exchange with the rapper and scores of his fans. People want something to talk about always and if you give it to them, you get all the attention you need.
While Olamide may no longer be good friends, (or even need to to be) with Davido; the two have had an otherwise good relationship- as evidenced by their collabos in the past: Shoki, The Money, Summer Body. He may also not hesitate to use beef to his benefit, but from all that is seen, heard and understood, no such shots were taken on Buga Small Small.
Umar Sa’ad Hassan is based in Kano. He tweets via @Alaye_100.

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