Chris Ihidero Unedited: Hustling 101- like Jay Z, like Nollywood
There's nothing wrong with seeing an artistic expression as nothing more than a legitimate hustle. Purists would rather artistes starve to death in the service of art, forbidding them from extracting maximum value from their artistic work, making profit sound like a bad thing where art is concerned. I do not deny that Nollywood needs improvement in many areas. In fact I often say that some of the films many of my colleagues put forth are preposterous, to say the least.
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