All The Sides To Event Production In Nigeria: A Conversation With Olamide Adedeji

Posted on January 10 2019 , at 11:46 am
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Many years before, for fans to have a concert experience of their favourite artistes, it mostly had to be through third-party mediums like events organised by corporate brands or comedy shows. But in recent years, at an overwhelming rate, artistes have begun to headline their own shows – even new artistes on varying degrees.

In December 2018 alone, about 10 musical concerts were held at the popular Eko Convention Centre, no less than four took place at Eko Atlantic City, Federal Palace Hotel, Hardrock Cafe and other venues were also used for various musical shows. Although event production has become a lucrative stream of income in the Nigerian entertainment industry, it not a sector that is without challenges.

To uncover some of the hurdles that event producers and show promoters scale in a bid to bring concert ideas to life, NET music editor, Victor Okpala sits down with Olamide Adedeji, producer of the Soundcity MVP Awards, Wizkid VIP Experience concert, Wizkid Made In Lagos Festival and three other events that held during the festive season.

Olamide shared insight on all the sides to event production in Nigeria. See interview highlights below.





He also cleared the air on misconceptions about the Soundcity MVP Awards.




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